HTML Tags in SEO

HTML Tags in SEO

There are millions of web sites on the Internet, with more and more being added every day. One of the best ways finding any of these web sites is by using search an engine, but the search engine may result more than 1000′s of websites. Websites with good ranking are listed in first few pages.

How would you make your website listed as high as possible in the result set?
In order to achieve this you need to work on Search engine optimization (SEO). Search engine optimization can be difficult and puzzling task. We have gathered some important tips to make it ease and help you understand the method involved.

Page Title:

The title tag of your page is the single most important factor to be measured when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are establish in your title tag.
The title tag is what the search engines display it as title in the search results. So make sure each page on your web site has a title tag in the header of document. It is best to use the title for your page that describes the simple of your page as much as possible in the most expressive way.

Maintain title tag length between 50- 80 chars including spaces.
Include 1-2 most important keyword phrases in the title.
Ensure you make it as a readable sentence with keywords.
Do not just list all keywords, doing so will make search engine suspect you as spamming.
Spamming may lead to being blacklisted by the search engines.
Make your title attractive! Even though you’re #1 in the search engine listing still it need to say something the surfer essentially need, only then click-through will happen.

Meta Tags:

Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining or else. For example, related keywords or an explanation of the page itself.
A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords Meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.

Keyword Meta tag not to exceed 1024 chars – includes spaces and commas.
Description Meta tag not to exceed 250 chars – includes spaces and commas.
Make sure you accurately describe the page content in the Description Meta tag.
Description Meta tag should have 3-4 important key words. Especially those used in title tag and page copy.
Always keep important keywords appear at the concern of description.
Keyword Tag should maintain all keywords appearing in the title tag, description tag and the page copy.

 

Page Copy:

Like a Meta and Title tags, the page copy is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page -should be offered and arranged in a logical and visually satisfying manner.
Did you know like a visitor to your site reading the page content to figure out what you offer, search engines too does this job. So what they are looking for? Keyword phrases. Yes it is so important that you provide all the keywords on your page copy.

Hyperlinks:

Try to place as many descriptive text links in your homepage to other relevant pages in your site. Doing this can help you to improve your listing in the search engines.
The search engines basically figure that if you are linking to something from your page is likely to be closely related to the content of your page. For that reason some of the engines actually look for keywords in the hyperlinks and any text immediately surrounding the hyperlinks. It means that you should include your most important keyword phrases in the link itself and possibly the surrounding text.

Hyperlinks improve search engine listing.
Try to place most important keyword phrases inside the hyperlink itself.

Dynamic URLs:

Dynamic URLs are basically the sites having the dynamic query string content, Avoid using this on web pages you submit to search engines.

Flash:

The pages completely designed using the Flash – called “Splash pages” should not be submitted to the search engine, if it is obvious use better page copy and Meta tags. Navigation made using flash components is not recognized by search engine because they are not standard HTML hyperlinks.

JavaScript Navigation:

Navigation performed inside the JavaScript will avoid search engine spiders to access them, so try using the standard HTML hyperlinks.

 

Metis Webmaster 
Metis Technologies Pvt Ltd
seo@metistech.co.in
http://www.metistechnologies.in

 

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