Category Archives: HTML 5 And SEO

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HTML 5, Amazon and The Future of SEO

Amazon’s recent announcement that it will support HTML 5 in their new eBook format – Kindle Format 8 (or KF8) – to be used by its Kindle Fire, highlights the growing trend of websites adopting HTML 5 as the accepted future web standard.

With this new following will come more opportunities for the pro-active SEO to take advantage of a number of features of this new format to gain the edge over the competition.

There’s been plenty of speculation in the online world about the opportunities inherent in the new HTML tags, so because of that, I won’t belabor that point.

But what I would like to do is highlight the very important search optimisation opportunities that can be gained from semantic HTML 5 tags…right now.

Link Architecture Optimisation with HTML 5

Google has already rolled out support of more semantic <a> rel attributes – part of HTML 5 – to their Search Engine Result Pages (SERPs).

For example, Google’s support of rel=”next” & rel=”prev” was publicised in September (confirming behaviour already spotted in US SERPS while the testing for this feature was carried out), allowing different optimal SERP listings to be generated from the same website based on a searcher’s query with very fine grained control.

As another example, Google’s rel=”canonical” tags have been around for a while now, and can also be considered an extension of the semantic markup promoted by HTML 5.

Google’s interpretation of the tag is now becoming more complex, as the meta <link> tag concept of a ‘canonical page’ can also be indicated in a link rel attribute for an <a> tag.

Google is therefore inferring meaning from the implication of the tags that is more sophisticated than their original purpose of simply providing an alternative to a 301 redirect for webmasters who know they have a duplication issue.

This increased flexibility of interpretation is the area of optimisation that can immediately be taken advantage of.

Simply by combining these options, webmasters can now deliver re-purposed content targeting long tail terms that would otherwise struggle to perform with the minimum of supporting linkbuilding.

So just how does this work? Here is a practical example – we’ll look at a property website in order to spell out the process.

A Semantic SEO Example

The core content delivered in the day to day course of delivering an online property availability service is the individual property listing pages.

Before Google’s announcement of their more sophisticated handling of canonical tags, in order to build pages targeting long tail terms, unique content written around the terms would need to be produced for each of the terms – and when you’re targeting long tail, you’re targeting a lot of long tail terms to deliver sufficient traffic uplift.

So, lets say that 300 pages of 150 – 200 words of content is required to be researched and written.

This means that the CMS delivering the website would need to be adapted to deliver subsets of the main listing content that was relevant to the long tail terms, in order to combine and create a landing page that can both capture traffic and convert visitors with reasonable success.

Unfortunately, while a good strategy in principle, this approach is often shot down before it get started because of the resource-heavy content generation requirement and a feeling that the site quality is being ‘diluted’ (a common client concern with this approach).

After all, if one of 300 or so targeted search terms is ‘Commercial Property to Let in Walthamstow’ it’s unlikely that sufficient research will be undertaken to make it of use to searchers arriving on that term.

However, by setting the rel=”canonical” tag for pagination links to a ‘View all’ page, Google will return the ‘View All’ page for relevant top level search terms (‘Commercial Property London’, say) and treat the paginated pages as non-duplicate for searches highly related to their specific content.

Meaning our ‘Commercial Property to let in Walthamstow’ page can be targeted as a paginated page generated by a ‘Walthamstow’ search filter, say, without requiring any additional unique content.

This means we can use the content production resource for more valuable site optimisation: such as revamping and improving content on high value keyphrase landing pages, developing linkbait worthy content, delivering better quality information on all listed properties, etc, etc.

Oh, and we might pick out a few of the longer tail terms to get special treatment when we know we have the resources to back up the generation of some top quality content.

So, who says we need to wait for ‘the Future of HTML’? Why wait? We’ve just optimised our site for HTML 5.



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Search Engine Optimization Tips | Prominent SEO – St. Louis, Missouri

Search Engine Optimization Tips | Prominent SEO – St. Louis, Missouri

15 On-Site SEO Tips


On-site search engine optimization consists of controlling the content and code of your site in a search-engine friendly manner designed to improve organic traffic. Understanding how a search engine spider reads and interprets your site is the backbone of an on-site SEO plan. The utilization of keyword research ensures that your content is optimized to improve your site’s search engine rankings on Google, Bing, Yahoo, local searches, and meta search engines. If your search traffic is not as high as you would like, review the 15 basic on-site SEO tips listed below from the experts at Prominent SEO:


1. Solve any Canonicalization Issues

Canonicalization sounds complicated, but it simply refers to picking the best URL for a site and then being consistent with that URL with your links. If this site had a canonicalization issue, visitors could reach the home page by typing in www.Prominent, Prominent www.Prominent, www.Prominent, or even other URLs. While a vistior could reach the same version of the home page, for purposes of optimization, the search engines would be confused and the SEO benefit of incoming links could be diluted. Sites need to pick one URL and use 301 redirects back to the main URL for alternative URLs, as well as maintain URL consistency throughout the site. Social media content and other off-site promotion of your main URL should also be consistent.

2. Keyword Research

Analyzing what are the most important keywords used on the search engines to find your site and your competitor’s sites is essential to on-site search engine optimization. Online keyword tracking tools, Google Insights, and Google Analytics are just some of the available resources which can be used to research the keywords and the keyword phrases most important to your site. On-site SEO is a moving target so keyword research has to be ongoing to adapt to new search trends and find competitive advantages,

3. Keywords in Site Navigation

After identifying the most important keywords, it is productive to implement the keywords themselves into your site navigation. URL’s should always be optimized to include the important keywords most relevant to the content on the page. Navigation which is Flash-based or is a graphic image should be changed or at the very least include spider-friendly text.

4. Fresh Content

A static web site with content that does not change will not rank as well as sites with fresh and relevant content. Find a way to introduce fresh and topical content to create a more dynamic site both for your visitors and for search engine spiders. The use of a blog has particularly high SEO benefits, but should remain hosted on-site by the use of a blogging platform plug-in.

5. Avoid Black-Hat SEO

Hiring a company that employs black-hat SEO tactics like keyword stuffing, improper redirects, link farm exchanges, mass e-mail, spam marketing, site cloaking, or using doorway pages can lead to your site being penalized or even banned by Google and the other search engines. If you are worried that someone working on your site used one of these tactics, consult a SEO professional for an evaluation.

6. Breadcumb Navigation

Easy-to-follow well-organized navigation is both easier for your visitors to surf your site and for search engines to catalog and index your interior pages. Make sure your navigation flows logically and that your site does not contain broken links. Larger sites with more content and multiple authors may find it advisable to use a content management system (CMS).

7. Is Your Site Balanced?

A site that ranks high on the major search engines is typically well-balanced between text, links, images, and widgets or other applications. Search engines can penalize sites loaded with too many links or too few relevant content pages. Make sure your site has a SEO-friendly mix.

8. Server and Hosting Issues

The server and hosting company you use is an important part of SEO. Site load times has become more important to search engines. Run a diagnostics test on your site to make sure your site compares favorably. Sites using shared servers need to be especially careful not to be associated with the bad behavior of other sites on the server. Make sure that your site is not suffering from any server or hosting issues.

9. Spidering and Robot Issues

HTML code of all web sites contain code that instructs search engine spiders and robots what to index on your site. In some cases you may have have pages that you would like to prevent from being indexed. For example, if your site allows comments and a search engine spider identifies spam within those comments, it is your site which could be penalized. If you are not sure that your site is optimized for robots and spiders consult with a SEO expert today.

10. Content Management

Managing your new content effectively is an important part of your site’s on-going SEO. New content needs to be found easily by frequent visitors, as well as becoming part of your site’s navigation. Organizing content into categories, guides, article archives, or even tutorials is a positive step and increases the chances your fresh content will be found and indexed. Sites with multiple authors and daily content may need a content management system (CMS) to organize their new content efficiently and quicky.

11. Sitemaps

Creating a sitemap is typically the job of a webmaster or the person running your site. Once just a collection of your site’s links, today it is essential that the sitemap used by your site is completely search-engine friendly and optimized.

12. It’s All in the Code

A comprehensive SEO plan involves a top-to-bottom evaluation and validation of your computer code. Every fragment of your HTML, ASP, PHP or XML code is fair game for search engines and typically web designers have not optimized the code to the maximum level. Coding errors can, in some cases, penalize your site by preventing it from ranking higher on Google, Bing, Yahoo, and the other search engines. Consult a SEO expert for an evaluation of your site’s code and for suggestions on optimizing it properly.

14. Where SEO and SEM Meet

There is a lot of common ground between search engine optimization and search engine marketing. For one, the ultimate goal is the same: driving traffic to the site. Make sure that your SEO and SEM efforts are working together in tandem. PPC campaigns, geo-targeted campaigns, and seasonal marketing campaigns should all be running concurrently with on-site content and keyword changes to your site and blog

15. Search Engine Traps

A search engine trap is a fatal flaw in your site that can prevent proper indexing or ranking. If your site has consistently ranked poorly, despite aggressive SEO and search engine marketing, it could be due to a search engine trap. Complex HTML issues on a site or the use of Flash, Ajax, ActiveX Controls, or Dynamic Widgets could have led to the inadvertent search engine trap. Enlist the help of a SEO professional to find if your site is suffering from a search engine trap and find an effective remedy for this potentially terminal problem

Clark Schultz lives in St. Louis, Missouri with his wife and three children. Clark has published content and articles on major online financial sites for over 10 years.


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Beginers guide to redirecting page using 301 redirect

Beginers guide to redirecting page using 301 redirect

In this article I will discuss page redirection techniques, what works and what to avoid.

Article Body:

Must read information about site redirection techniques, how it works and what factors to avoid.

What is page redirection and why you should use it in your site?

Let’s say you rewrite a webpage on your website, for making that webpage SEO friendly. As it make strong impact on theme of your webpage and its link popularity factors etc and you wish to insert keywords for improving visibility in the eyes of search engines and human readers.

Let’s take an example and elaborate the topic

Let’s say the page in question is about free SEO analysis of website and I named it page5.htm. Then when I read text in that page and I found out that Search engines like Google, Bing, Yahoo etc use words or phrases in the actual file name as search keywords. Next time when i do a Google search after modified my webpage making it SEO friendly, when I search query regarding SEO analysis of website in Google then I found that my website SEO Spidy is listing in top result. As modifying my webpage and its Meta description and I bold certain keyword in it benefits me as top listing in Google. If you practice same thing then it will benefit to your webpage too.

Questions come in your mind about linking

You will have to point every link on your site to the new page name. If your site is small, then you can manage it easily but when your website is big portal and have 1000 of pages and pages are created dynamically then its major issue because more than 75 % make mistakes like creating duplicate content pages, permanent redirection not found, link rel tag not found, generating broken links etc. This will result in many factors like your site may stay long in Google sandbox for content penalty, visitors getting “404 page not found” error when clicking on your links, demotion in search engine for many keywords of your website etc.

Let’s use the previous example, for a long time my page is page5.html was indexed by major search engines. If someone types “Free seo analysis of website” in a search engine box, my page shows up on the second search results screen. But when I update it as Free-seo-analysis-of- website.html then it make strong impact as my website is listing top 3 result in first page of search result. This make a strong impact as search engine update my listing by cache it and remove obsolete page5.html

Lost Page Rank (PR) issues:

Google developed a proprietary algorithm that assigns a Page Rank (PR) to every page on the web. PR is a number from 1 to 10 (10 being the ideal) and is intended to be a representation of how useful and popular a given page is. PR is influenced by many factors, one of the crucial ones being Link Popularity. Link Popularity is a representation of how many “quality” or “relevant” sites link to your page. Without getting into too much detail, it is increasingly difficult and time consuming to achieve a high PR for your pages, especially if you don’t have a really unique website with exceptional and highly sought after content. When you rename a page and discard the old page, you also discard the PR of the page. Your renamed page will be seen as a totally new page, with 0 PR.

What is the solution?

I will start by enumerating some of the methods used by the non-initiated.

Not recommended solution 1: Duplicate content.

First thing that probably comes in your mind is: well, why can’t I just duplicate the page and let nature take its course. In other words, I will have two identical pages, one named page5.html and Free-SEO-Analysis-of-website.html. This gives me time to update all links and the search engines will eventually index the new page.

But unfortunately this solution is not viable because search engines will penalize my site quite badly, ‘thinking’ right that I am are trying to scam them by using the ‘duplicate content’ technique.

Not recommended solution 2: Custom error message.

If i could create a custom error page. However, I will lose rankings on the next search engine update as the file will appear to be non-existent. As discussed above, it could be some time before the page with the new name will be indexed and will appear in people’s searches. Also, your web site visitors will be frustrated by the fact that they now have to dig through your site to find the desired information.

Not recommended solution 3: An HTML Meta redirect.

You could implement a so called Meta refresh in a blank or customized page that has the name of the old page (in our example, page5.html) that points to the Free-seo-analysis-of-website.html webpage. The redirect can be instant, or delayed by a predetermine amount of time. The delayed redirect has the advantage that you can place an extra message, such as “please be aware that the page you are looking for changed location….. etc., etc…. you will be redirected automatically to the new location”

In the past, this was probably the most used technique.

Without getting into the mechanics of the Meta redirect, which is basically a META tag statement you add to your HEADER section, know that there are also JavaScript techniques that achieve similar results.

What is bad about this is that this is a technique often used by spammers to trick search engines and it should be avoided, unless the page is in a section of your site that isn’t indexed (also known as spidered or crawled). Search engine spammers create a page that is optimized for certain keywords and phrases – it usually has no real content. The page is then picked up by some search engines, but when a visitor clicks on the search engine entry, they are redirected to another site, often unrelated. Most search engines have filters to detect this. Using this form of search engine deception will see a site eventually banned or penalized by major search giant such as Google, Bing, Yahoo.

The recommended redirect strategy  – 301 Redirect

A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly and search engine friendly solution around for web sites that are hosted on servers running Apache. If you are not sure, check with your hosting provider.

A 301 redirect is just a set of commands you type into your .htaccess file.

When a visitor (whether human or robotic) requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.

The code “301″ is interpreted as “moved permanently”. After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.

First of all, you’ll need to find the .htaccess file in the root directory of where all your web pages are stored. If there is no .htaccess file there, you can create one with Notepad or a similar application. Make sure when you name the file that you remember to put the “.” at the beginning of the file name. This file has no tail extension.

Some hosting providers offer redirect services through their “control panels”, so you don’t have to perform low level changes on the .htaccess file itself. Instead, they provide a user friendly interface for this. Check with your hosting provider to see what the optimal way to perform a 301 redirect is in your case. I will continue the article with the barebones solution.

If there is a .htaccess file already in existence with lines of code present, be very careful not to change any existing line unless you are familiar with the functions of the file.

Scroll down past all the existing code, leave a line space, then create a new line that follows this example:

redirect 301 /folder/page5.html

It’s as easy as that. Save the file, upload it back into your web and test it out by typing in the old address to the page you’ve changed. You should be instantly and seamlessly transported to the new location.

Notes: Be sure not to add “http://www” to the first part of the statement – just put the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved)

/folder/page5.html (the original folder path and file name) (new path and file name)

The same format applies not only to renamed files, but also to files moved to a different location.

The 301 redirect is the safest way to preserve your rankings. On the next indexing (crawling, spidering), the search engine robot will obey the rule indicated in your .htaccess file and index the new page name every time a link or its internal database tries to access the old page. In the next update (again, this could take months), the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, along with some possible fluctuations in rankings as things settle. Don’t panic, this is normal.

What if your site is hosted on a Microsoft IIS server instead?

If you have access to the server, do this: In internet services manager, right click on the file or folder you wish to redirect. Select the radio titled “a redirection to a URL”. Enter the redirection page, check “The exact url entered above” and the “A permanent redirection for this resource”. Click

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HTML Tags in SEO

HTML Tags in SEO

There are millions of web sites on the Internet, with more and more being added every day. One of the best ways finding any of these web sites is by using search an engine, but the search engine may result more than 1000′s of websites. Websites with good ranking are listed in first few pages.

How would you make your website listed as high as possible in the result set?
In order to achieve this you need to work on Search engine optimization (SEO). Search engine optimization can be difficult and puzzling task. We have gathered some important tips to make it ease and help you understand the method involved.

Page Title:

The title tag of your page is the single most important factor to be measured when optimizing your web page for the search engines. It is because most engines & directories place a high level of importance on keywords that are establish in your title tag.
The title tag is what the search engines display it as title in the search results. So make sure each page on your web site has a title tag in the header of document. It is best to use the title for your page that describes the simple of your page as much as possible in the most expressive way.

Maintain title tag length between 50- 80 chars including spaces.
Include 1-2 most important keyword phrases in the title.
Ensure you make it as a readable sentence with keywords.
Do not just list all keywords, doing so will make search engine suspect you as spamming.
Spamming may lead to being blacklisted by the search engines.
Make your title attractive! Even though you’re #1 in the search engine listing still it need to say something the surfer essentially need, only then click-through will happen.

Meta Tags:

Meta tags are one of the most important elements of a web page when a search engine indexes it. This was originally created to help search engines find out important information about your page that they might have had difficulty determining or else. For example, related keywords or an explanation of the page itself.
A search engine to display a short description of what your web page contains very often uses the description Meta tag. Some search engines look at the keywords entered into the keywords Meta tag and will use this to display your page in the search results if it is one of the words used in the search criteria.

Keyword Meta tag not to exceed 1024 chars – includes spaces and commas.
Description Meta tag not to exceed 250 chars – includes spaces and commas.
Make sure you accurately describe the page content in the Description Meta tag.
Description Meta tag should have 3-4 important key words. Especially those used in title tag and page copy.
Always keep important keywords appear at the concern of description.
Keyword Tag should maintain all keywords appearing in the title tag, description tag and the page copy.


Page Copy:

Like a Meta and Title tags, the page copy is an important element in the search engine optimization process. The page copy being the actual, visible main content of the page -should be offered and arranged in a logical and visually satisfying manner.
Did you know like a visitor to your site reading the page content to figure out what you offer, search engines too does this job. So what they are looking for? Keyword phrases. Yes it is so important that you provide all the keywords on your page copy.


Try to place as many descriptive text links in your homepage to other relevant pages in your site. Doing this can help you to improve your listing in the search engines.
The search engines basically figure that if you are linking to something from your page is likely to be closely related to the content of your page. For that reason some of the engines actually look for keywords in the hyperlinks and any text immediately surrounding the hyperlinks. It means that you should include your most important keyword phrases in the link itself and possibly the surrounding text.

Hyperlinks improve search engine listing.
Try to place most important keyword phrases inside the hyperlink itself.

Dynamic URLs:

Dynamic URLs are basically the sites having the dynamic query string content, Avoid using this on web pages you submit to search engines.


The pages completely designed using the Flash – called “Splash pages” should not be submitted to the search engine, if it is obvious use better page copy and Meta tags. Navigation made using flash components is not recognized by search engine because they are not standard HTML hyperlinks.

JavaScript Navigation:

Navigation performed inside the JavaScript will avoid search engine spiders to access them, so try using the standard HTML hyperlinks.


Metis Webmaster 
Metis Technologies Pvt Ltd


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